Instagram growth opportunity

Tomster Travel & Tours

Tomster’s video content has already reached well beyond its follower count. The biggest opportunity is restarting consistently and converting that attention into tour enquiries.

See the opportunity View content ideas

THE CORE OPPORTUNITY

Here’s where the biggest growth opportunity sits.

Tomster’s video content has already reached well beyond its follower count. The biggest opportunity is restarting consistently and converting that attention into tour enquiries.

Restart discovery

Rebuild a consistent Reel rhythm around the El Nido landscapes and experiences already verified in the profile.

Show the full journey

Let travellers see the crew, departure, guest experience and practical booking process—not only the destination.

Convert views

Turn proven video reach into enquiries with clearer offers, trust signals and a direct message-to-book path.

WHAT WE FOUND

What this means for your business.

We reviewed the public profile, recent content and customer journey to identify the findings most useful for growth.

Video reach

522 avg.

Average views across nine owned videos in the sample.

Audience response

2.92%

Average likes and comments across ten owned posts, divided by 154 followers.

Latest owned sample

Oct 2024

The sampled owned posts indicate a major consistency gap.

What is already working

Video is already the dominant format.
Locations and captions consistently position the business around El Nido tours.
Existing customer and collaborator content provides useful trust signals.

Where growth is being left behind

Restart publishing with a simple repeatable Reel system.
Show the guest journey, not only the destination.
Make booking information and the message CTA unmistakable.

A SIMPLE BUSINESS EXAMPLE

What could a few more customers mean?

Move the sliders. This is an editable example—not a promise of results.

Average booking value₱1,500

Extra bookings per week4

Number of weeks4

YOUR EXAMPLE RESULT

₱24,000

in possible extra booking value over 4 weeks.

1,500 × 4 bookings × 4 weeks

The starting values are assumptions and should be replaced with figures confirmed by Tomster Travel & Tours.

EXTRA: SOCIAL SCORE CHECK

See the profile through a growth lens.

This extra check does not replace the business opportunity calculator. It shows the public Instagram signals behind the strategy—and lets you compare another public account.

Known lead data loads instantly. A new public account normally takes 10–30 seconds and is saved for 24 hours.

@tomstertraveltours

Social score / 100

Followers

154

Engagement

2.92%

Avg. likes

—

Avg. comments

—

3 recommendations from the calculator

1Solid engagement, but not premium-tier. Switch to cinematic dish/room reels with native captions.
2Run a hyperlocal collab with 3 nearby creators to break the 5K barrier in 30 days.
3Replace static menu posts with one cinematic reel per week — they get 3.2x more reach.

CONTENT WE WOULD IMPLEMENT

Ideas built from strong strategy — not guesswork.

REEL · DISCOVERY

The hidden side of El Nido

“The El Nido view most visitors miss.”

Boat departure
Limestone reveal
Water-level perspective
Guest reaction
Message-to-book CTA

Goal: Reach + enquiries

REEL · TRUST

A tour day in 20 seconds

“Here’s exactly what a day with Tomster feels like.”

Meet the crew
First destination
Guest activity
Rest moment if included
Return and booking CTA

Goal: Trust + booking intent

CAROUSEL · PLANNING

Which El Nido tour fits you?

“Save this before choosing your island tour.”

Clear opening question
Experience comparison
Who each option suits
What to prepare
Message-us CTA

Goal: Saves + qualified enquiries

YOUR FIRST 30 DAYS

Content starts going live within 7 days.

Days 1–3

Plan

Goals, profile improvements and the first content plan.

Days 3–5

Capture

Use your team’s footage or organise a Tropi Social shoot.

By day 7

Go live

The first approved post and Reel are published.

Rest of month

Improve

Manage the pages, community and monthly learning loop.

WHAT TROPI SOCIAL DOES

Your complete social media team, without hiring an in-house department.

We handle the strategy, content and daily work needed to turn social media into a reliable business channel.

Social media management

Instagram, Facebook and TikTok management, publishing and profile optimisation.

Content creation

Reels, photos, posts, scripts and editing. We can also organise and shoot the content.

Content strategy

Clear goals, monthly content pillars, campaign ideas and a plan built around real customers.

Ads management

Paid campaigns designed to reach the right local customers, travellers or future guests.

Community management

Comment and message support so interested people receive helpful answers quickly.

Planning & reports

A clear calendar, simple monthly performance report and practical next steps.

Simple for your team: one plan, one approval process and one team managing everything. You stay in control without doing the daily work.

YOUR FIRST WIN — INCLUDED IF WE WORK TOGETHER

A complete first-week booking campaign

We would improve the booking path, build the first content plan, prepare the hooks, shot order, captions and booking CTAs, plus a practical capture plan the crew can follow during one real tour day.

FREE 30-MINUTE DISCOVERY CALL

Let’s turn more travellers into bookings.

Book a free discovery call to discuss Tomster Travel & Tours’s goals and the clearest practical way to start growing.

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